You need to fill the room because perception is everything. If you start a safe money seminar with empty tables and chairs in your room, those who appear will question whether they should. The trick is to measure attendance based on RSVP. If you have 40 RSVPs for this event, Figure 30 will show. Then set the room to 20 to 25. When you have to break the extra tables and chairs to accommodate the spill, it will send out more prosperous information. "Only standing room" is your perception image. On the other hand, the seats at your meeting are just lame.
Holding a retirement plan seminar in the right restaurant will help fill the space. A safe bet is the olive grove-style restaurant. Avoid Mexican food, Chinese food and pizza joints. Limit dinner options: Salad with a plain and attractive main course. You can't miss chicken and pasta. Set a glass of ice water in each place. No; no iced tea or Coca Cola. Never pass a menu, limit the waitress to participate in the food and then disappear.
When choosing a restaurant, please stay at any time around 4:30 pm for several possibilities. If you see a lot of older people there, it means they like that restaurant and are familiar with it. Just make sure your main course is particularly taller than the typical early bird.
Always remember that a safe money seminar is not a teaching activity or a sales activity. This is a social event! Now that you have managed to fill the room, don't set it like a classroom or a horseshoe. Setting up a room is like sitting in a restaurant - 2 or up to 4 tables per table. And don't think that they will come to see. This is the food they want to eat. You are just a dinner show. Remember, you must let people [a] like you and [b] respect you if they want to give you such an important date. Since you have already had a lot of trouble setting up the stage, go there and show them your star power!
The most effective form of advertising for filling out a meeting room is a direct mail invitation. Direct mail allows you to locate your demographics. You can sort the mailing list with a few parameters, but age [60 plus] and address [5 miles from the restaurant and office] are very important. Wedding style invitations look good, each costing about 75 cents. The simple postcard invitation costs about 30 cents and often ends under the fridge magnet for future reference. Surprisingly, the wedding style and postcard invitations are roughly the same. But with postcards, you can mail about 2.5 times the amount in the same amount.
Your email response rate is expected to be between 0.75% and 1%. By mailing 10,000 pieces, you will get 75 to 100 RSVPs, of which about 50 to 70 will appear in your two seminars. This will bring 25 to 35 attendees per night, which keeps you comfortable and close and personal.
Another way to increase your response rate is to add emotional appeal to the title of the invitation. For example, which title is more likely to attract your attention? [a] "You are invited to participate in our Safe Money Seminar", or [b] "Five serious mistakes in eliminating retirement savings and an easy way to avoid them." The answer is B. Few people will participate in safe money seminars. meeting. We will not use our seminar name in the invitation because it is not emotionally appealing. But once people are sitting in their seats, don't make fun of them and start rewarding them. "Ladies and gentlemen, welcome to our safe money seminar," sounds music now. Remember, people take action on emotions and then use logic to prove their behavior.
The business of the seminar is about working numbers and setting up enough appointments so that if one or two should be cancelled [they will] you get an unexpected, but much-needed, pre-sale prospect between the need to rest. As always, focus on the prize: this is a seven-digit career goal every year. Fill the room, set the stage and earn a million.
Orignal From: The first rule of the annuity workshop - fill the room
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