Communication, postcards, brochures, flyers, business cards; there are many kinds of effective direct mail. In this article, we'll discuss snapshot package mail, one of the cheapest but most effective emails used in direct mail marketing. These are simple emails without envelopes that must be torn along the perforated edges on both sides for reading. They are not as colorful or grand as postcards, and do not include a lot of information and accessories, such as newsletters. However, they are very popular and are widely used in a variety of applications.
Advantages of Snap Pack Mailers
Before we learn more about the processes and materials used in snapshot packaging, let's simply understand why this simple email is the first choice for all businesses.
• Cheap - The primary reason for using these emails is that printing and sending to customers is very cheap. It's just a piece of paper stuck to the ends, no color printing, no envelopes.
• High open rate - Despite its simple design and form, this form of email immediately creates a curiosity among potential customers. It prompted them to tear open the ends and see what was written inside. Therefore, they have the highest open rate and a natural high conversion rate.
• Send bulk mail - Because they are cheap and open, they can be used to send bulk mail such as payroll, account statements, credit cards and bills.
Snap Pack Printing: Specifications
The rules mentioned below must be followed during snapshot package printing to create valid mail at a cheaper price.
• Paper - 28 LB white papers of standard letter size [8.5x11] are used to print these messages. It is up to the customer to decide whether the double side must be printable or the side of the paper must be occluded.
• Space - If you use standard letter size [8.5x11] paper in a snapshot package print, you must know that the print space is 7.5x10.5 inches. This is because a certain amount of space on the paper must be retained to tear each message off the edge as the customer reads.
• Template - The content template must be designed to fit the available print space and the content will not be torn off along the edges. During the snapshot package printing process, you must be aware that you can print information on both sides of the paper, and if you have to print any graphics, you must be at least 300 dpi.
• Fold option: The final stage of snapshot packaging printing is how the printed paper is folded, punched, and glued along the edges. There are three folding options, C-fold, Z-fold and Half-fold.
Orignal From: Snap Pack Printing: Benefits and Specifications
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