Whirlpool's origins began with a life insurance salesman named Lou Upton, who invested all his money in the manufacturing of home appliances in 1908. This failed, and he will never take back his money, but he has the opportunity to accept whatever he wants from the failed business. He took the patent for washing the phone in an attempt to connect the motor to it. For the next two years, he worked with his uncle Emory and a $5,000 business investment from a Chicago-based executive named L. Bassford, who opened Upton Machinery in St. Joseph, Michigan. Shortly after opening and producing electric washing machines with wringers, they won a contract to supply a federal Edison branch called the Federal Power Company. The design of the cast gear was flawed, which meant that the first 100 machines failed, but Upton used a solid steel machined gear to freely repair all of these equipment to solve the problem.
He believes that good ethics and behavior are critical to building a good reputation with buyers and manufacturers. For three years, they have prospered until the company decided to start making its own washing machine products, enabling Upton to quickly find new sources of revenue to keep the business. They produce anything they can sell to keep the company's goods from camping equipment to auto parts and even toys.
His ethical and commercial fairness paid off, because in 1916, Upton's reputation left a deep impression on Sears. Sears only operates mail order, placing two closed Upton washing machines in their catalog. Within a year, Sears sold washing machines faster than Upton, who knew they needed a bigger production plant. Sears was delighted with these products and gave Upton a loan to expand his factory for $87,000 in 1921. Two years later, they agreed to sell only the electric and agricultural gasoline versions of the Upton washing machine. As production demand continued to increase, Upton decided to merge with a company called Nineteen Hundred Washer, which is called Nineteen Hundred Corporation. The new company continued to grow even after the depression and continued to expand and develop new products until the start of the Second World War, and all home appliance production stopped. But Upton is smart, the production line has been carefully dismantled and stored, so it will be a relatively simple task to restart production after the war.
During the war, they were very busy making aircraft parts such as propellers and electric sighting systems as well as many other components that were vital to the war effort. The production of the washing machine was restarted in 1945, introducing a new type of machine, the automatic rotating washing machine was introduced in 1947, called Jeep. In 1948, they launched a series of new household appliances called the whirlpool series, including washing machines, stranding machines, dryers and irons. Lou Upton retired in 1949, and Elisha Gray II took over as president of the company. In 1950, due to the success of the Whirlpool series, he changed the name of the company to Whirlpool, which is still the name of one of the largest household appliances in the world. .
Orignal From: The history of the origins of Whirpool Corporations
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