Saturday, May 4, 2019

Can you "feng shui" a craft booth?

Many people use the term "feng shui" very loosely, but as a verb, it means doing something that can change the space to attract more business to the supplier. Even if you can't do the same thing, in any traditional sense, something like a car, you can actually evaluate an art and crafts booth if something is under your control.

For example, if a booth is to be in a conference center or an indoor environment, the booth is like a workshop, which is part of the "big picture". I once had a client performing at the Santa Monica Civic Auditorium, it was easy to identify a better part of the building, and the floor plan could be divided into direct sectors at any time. Simply click on the tax assessor's website to see when the building was built.

Once you have identified the best part of the building, there may or may not be an elemental remedy to solve the area, but only in a better part of the building can give someone a "support" or a comparative advantage. supplier.

Of course, there are some environmental psychology at work, because some people like to be near the door, while others notice more business when they are close to food vendors or bathrooms. It's all about visibility, and sometimes it helps you do better as a supplier.

For outdoor venues, there are no flight maps to consider. This is the energy field captured within the building. But there may be some external clues as to how best the airflow will flow. This is where the Feng Shui consultant tries to determine the best airflow arrangement, and the aisles between the booths are like virtual roads. The theory of yin and yang also works, which includes a lot of common sense, such as not in dark, dirty places.

With the actual booth layout, there are some design techniques that many season suppliers already know. These are things you can do to entice people to your booth and stay longer. Typically, a long table is placed on the "facing" side of the stand and the items for sale are located just around the edge of the booth. There is nothing wrong with this arrangement. However, by creating a U shape, the opposite side of the stand is open, requiring potential customers to enter the booth area to see the items for sale deeper in the booth. This allows the seller to more easily talk to the customer. Only this can increase potential sales




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