Early in the early days of MMA, a small clothing company in Signal Hill, California, became a big hit in the hardcore fashion. By sponsoring UFC big names such as Georges St. Pierre, Randy Couture and Quinton Jackson, as well as other hardcore arenas, Oscar De La Hoya, Shane Mosley and Zab Judah, Affliction can prove that this can mimic your MMA Or heavyweight boxing idols, you must wear the same clothes they wear. Pain becomes the leader in the fashion field of "wearing your attitude".
Founded in 2005 by Tom Atencio, Todd Beard, Eric Foss and Clifton Chason, the brand is inspired by warriors, which contributes to the success of Affliction and some of the affiliates Affliction that will be developed through business models. Sinful, a series of feminine pain costumes are characterized by religious expressions such as angels or angel wings, or other symbolic images - pigeons, burning hearts, roses and skulls are also common in sinful costumes. Xtreme Couture is a division of Affliction, developed by Randy Couture and his wife Kim Couture in 2007, offering UFC apparel, fitness supplements and MMA training facilities.
Without drama, it will not be MMA, and the Affliction brand also has its share. At the end of 2008, co-owner Todd Beard chose to resign after receiving a restraining order from Randy Couture's wife. After Beard's "terrorist activity" on Couture, a restraining order became necessary because they asked him to thoroughly account for the profits. On the front lines in Canada, nightclubs in Vancouver and Victoria, and the infamous nightclub cowboys in Calgary, it was decided to ban visitors wearing Affliction or Ed Hardy clothing from entering the venue, claiming that the clothes were gang-related uniforms. The painful response is that there is no relationship with the gang, and these costumes are just a "high-end men's boutique brand."
After several years of sponsorship of UFC fighters, the Affliction team has different views on the business practices of UFC management. Pain decided to become the promoter of MMA and formed the company Affliction Entertainment, which made them a lucrative place in the UFC circle. After two successful joint promotions in 2008 and 2009, Affliction was hit by hockey less than 60 hours before the next event. It is rumored that a soldier in the main activity has been actively testing steroids and will not be allowed to participate in the competition. In a potentially shameful experience, the Affliction team decided to accept the advertising space provided by UFC on octagonal and UFC fighters as long as they stopped all combat promotion operations.
UFC Chairman Dana White said in a statement: "We are very happy that Affliction has returned to UFC and look forward to seeing our fighters once again enter the octagonal wearing the Affliction brand. Atliction is an innovator who combines fashion with this sport. We look forward to working together to promote this sport."
Orignal From: Painful history
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